The Chinese dairy industry wants to get larger and stronger, we must cultivate a grouping of advanced technology, excellent quality, large enterprises, establish China's own brand milk. Jian-Ping Jiang pointed out that in late years, Dairy Industry in rapid growth, there has been a serious shortage of milk, market direction and indeed, all enterprises are inappropriate and so on. Dairy enterprises, especially large enterprises should hear from lessons learned, to be frank to consumers, out of a crisis of confidence, set foot on a proportionate and healthy development. Recent controversial " OMP "Although six departments by the National Joint Expert certification will eventually accepted as safe, but OMP also revealed the incidental to Mengniu As the example of the domestic dairy product marketing, there are still impulsiveness, strict management in the initiative and there is a certain gap between the world's giants. Experts point out that the au in the former decade, dairy development, dairy 50 percent increase in the public are in China. With the gradual increase in China dairy industry from quantitative expansion to the overall optimization, to the healthy development on the foundation of continued rapid growth, Mengniu and other domestic dairy enterprises must read the lessons from the crisis, remove the impulsive, strict management, encouraged to go for consumers devote more quality products, and actively with consumers timely, accurate and scientific communication. "Compared to the international dairy giants Mengniu and other domestic dairy enterprises is the want of a greater gap between the mature attitude and good qualities." Long pointed out that this will become China's dairy industry continues to "ox" go on compulsory . Annual "national market leader in sales of brand information briefing", "national large-scale retail enterprises of major economic indicators and the major commodity sales information conference," With the reaching of Indian summer have held on March 22, the National Statistics Department released the China Industrial Information Center released data indicate that in 2008 the overall growth slowdown in China's dairy industry, several major dairy giant still holds a leadership place in China's dairy industry, Mengniu Dairy market sales ranked first, The fluid milk, Yogurt Sales for the first. And 25 by the China Chamber of Commerce China National Commercial Information Center released data also read that, Mengniu liquid milk, yogurt, lactic acid Beverages And ice cream are the first. For these data, the trade and consumers do not give too much objection, whether or Mengniu Dairy slowdown continued reelection, seemed to be expected. Concern is that this recent experience of the OMP Mengniu storm, can continue to hold the manufacture in 2009, the beginning of the throne, to "cow" down. The base is still solid We all know, 2008 is the Chinese dairy industry veritable "Year of Disaster" golden age by the Chinese dairy industry representation of consumer confusion, suddenly found that the almost fatal problem is that once proud of the race of development. In late years, rapid growth of the dairy industry, but also contaminated the quick moving consumer goods industry as a whole there is a common problem of excessive marketing, and now has to learn the lessons from the crisis, work difficult to lay a firm foundation for evolution of the industry back to health, sustainable development road time. National "School Milk Scheme" Experts Committee, the Chinese dairy co-advisor Jiang Jianping researcher said: "Restricting the growth of China's dairy industry's most prominent problem is the milk." Key to solving this problem lies in the leading dairy enterprises should grasp milk, keeping with the international advanced management mode, to enhance breeding system, using advanced standardization of raw milk collection system and detection management system, promote the work of the domestic dairy ranch. The twist of large scale farm, is the sole way.
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